Xtrfy Goes Down Under – Enters Australia and New Zealand

Xtrfy, also known as the world-renowned esports organization Ninjas in Pyjamas’ gaming gear brand, has signed Pacificomm as exclusive distributor for Australia and New Zealand. The products are now available to resellers, and are already in the assortment at retailers such as JB Hi-Fi and Mwave.

“We’re truly excited to announce our entrance into Australia and New Zealand! Going into this region, we wanted to find a distributor who truly knew the market and were able to offer a complete solution for the entire area. We feel that Pacificomm are just the right partners for us, with their experience in both retail and etail and their existing portfolio of high-end brands. We can’t wait to make our gear available to gamers down under, and we’ve already partnered up with one of the most renowned esports teams in Australia: Grayhound”, says Joakim Jansson, CEO at Xtrfy.

“We are very excited to be partnering with Xtrfy to launch their range in Australia and New Zealand. It is heartening that the Xtrfy team recognise the value we are able to provide their brand through our strong relationships in both major retail, online and IT channels, in both countries, as well as our active engagement in the local gaming scene. Most importantly however, we are proud to deliver such a high quality range of professional gaming peripherals and accessories to the Australian and New Zealand gaming community and look forward to working closely with the Grayhound team”, says Lorant Corba, National Sales and Marketing Manager at Pacificomm.

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