Introduction Alienware has reintroduced its iconic Area-51 series, unveiling the formidable 16 and 18-inch laptops that promise to redefine gaming performance and design. These machines are not just upgrades; they are a testament to Alienware’s commitment to pushing the boundaries of what’s possible in portable gaming.​ Design and Aesthetics The

Alienware has revealed a lineup of six new gaming monitors and is launching its highly anticipated Alienware 27 4K QD-OLED Monitor, a CES 2025 Innovation Award Honoree. New AW30 Design Language Before diving into individual platforms, let’s take a moment to reintroduce AW30—our brand-new design language and the cohesive thread

Alienware is excited to introduce the Alienware Pro Headset, a new esports-calibre headset joins the recently debuted, Alienware Pro Mouse and Keyboard. This headset had to meet the demands of competitive gaming, so we collaborated with over 100 elite esports athletes and streamers, including those from the legendary Team Liquid.

Upgrade Your Workspace Aesthetics: How a Mechanical Keyboard Can Enhance Your Desk Setup By Marc Jones, Retail Category Manager, Dell Technologies ANZ Is your desk looking a little dull? Always thought, “there’s just missing something” but don’t know what? Perhaps not even just on your desk, but something missing in

Today, Alienware have made two new Alienware 27 Gaming Monitors (AW2724HF and AW2724DM) available for purchase in Australia. With the Dell 27 Gaming Monitor (G2724D) due to also be available for purchase in Australia on 20th June. The two new Alienware 27 Gaming Monitors (AW2724HF and AW2724DM) take gaming to

The largest sports, administrative and housing center of an esports organization in the world is in São Paulo. Team Liquid, one of the most successful esports organizations in the world, and Alienware, Dell Technologies’ gaming-focused PC and hardware brand, have just inaugurated an entire 13-story building on Avenida Angélica, in

Dell Technologies today deepens its ongoing partnership with Fortress, with the establishment’s new Sydney site set to expand the largest video game venue ecosystem in the Southern Hemisphere. Fortress Sydney, like Fortress Melbourne, will count Dell Technologies as its end-to-end technology partner, including Alienware Aurora R15 PCs and peripherals, when

Today, Alienware continues its mission to create premier gaming experiences with a triple-threat of new devices, including: a revamped Aurora R15 Gaming Desktop, a compact and feature-rich Tenkeyless Gaming Keyboard, and our second QD-OLED Gaming Monitor positioned at a lower price point. Alienware Aurora, your gateway to the most immersive

Team Liquid and longtime partner Alienware are launching The Pro Lab, a groundbreaking global training program. This initiative aims to quantify and analyze core cognitive skills that define a successful esports athlete, transforming the professional training experience and establishing new industry-wide practices. Until now, professional esports training has been informed

In April 2021, Alienware started a new chapter by releasing its first AMD-powered laptops in over a decade. One year later and momentum shows no signs of slowing, as Alienware compounds its offerings with the launch of three new machines, ALL powered by AMD Ryzen. First unveiled at CES, our

With the Formula 1 Australian Grand Prix in town this April 7-10, racing enthusiasts and gamers will have the opportunity to Defy their Boundaries and pit themselves against one of the greats, thanks to Alienware in partnership with McLaren Shadow, the virtual racing esports programme. From March 31 to April

The realms of video games and music have collided in spectacular fashion over the years. Video games provide the perfect vehicle for artistic expression and collaborations between big name artists and game studios are proving to be immensely successful. While pop music in video games is nothing new, there is

While we are still putting together our all-in-one gift guide, we figured we’d share some of the shiny new hardware Dell has to offer in the meantime. Dell have some very awesome deals going at the moment also! If I could sell my soul for cash, I would have already

FOREWORD TO THE LEGACY By Ernie Gonzalez, Alienware since 99’ Step into a time portal with us – set the year for 15 October 1996. Until this day, there wasn’t a true computer dedicated to serving PC gamers that existed on the marketplace. Yet, wildly popular titles like Doom (1993),

When we cast our minds back to the early days of video games, many of us conjure up images of neon-lit arcade cabinets, 8-bit graphics and, of course, incredibly hard games that make you feed your hard-earned coins for another chance of glory. Fast forward to today, and while video

by Marc Jones, Alienware Brand Manager, Dell Technologies ANZ When you first think of what makes a game awesome, it’s easy to jump to the theatrics, the design, art style or storyline. On reflection, it’s also the soundtrack that plays a huge part in not only making a game enjoyable

The PC gaming experience is guided by our fingertips. It is why gaming keyboards are crucial – they’re the gateway to connecting a gamer to their PC. But let’s face it: not all gaming keyboards are created equal. Delivering the next level of immersive gaming to mobile gamers, we’re thrilled

Chances are you played a lot of games in 2020. Whether you now know the final cutscene of your favourite game of 2020 to a tee, have played through a game from last year more than once or weirdly find yourself singing a game’s soundtrack at unexpected, or even inappropriate

Alienware prides itself on delivering the most immersive gaming experiences powered by the latest technologies. As we blast into 2021, we’ve partnered with NVIDIA and AMD to push the boundaries of PC gaming further, with an amazingly fast and powerful experience for gamers and creators. More Power & Performance for

No matter the season, Alienware and Dell are always working to deliver the most immersive gaming experiences for casual and diehard players. This season, we’re excited to bring new NVIDIA GeForce RTX™ 3070 graphics to several of our desktops. The NVIDIA GeForce RTX™ 3070 graphics is built with enhanced Ray

To help with seasonal preparations we have compiled a one-stop Holiday Look Book to showcase all the best and most popular laptops, desktops, accessories and more. All noted prices are in AUD. Whether you’re shopping for the tech-obsessed, an avid gamer or just someone you believe deserves awesome tech for

More than five months after people around the world were first encouraged to socially distance, Alienware, Dell Technologies’ premium gaming brand, is announcing the results of the Alienware Gaming and Social Distancing Survey, a local report that explores people’s behaviours and attitudes to gaming during the COVID-19 pandemic. The research

Author: Vivian Lien Alienware has always prided itself on creating high-performance PCs that power the most immersive gaming experiences on the planet. Never afraid to push the envelope is what has allowed Alienware to stand out in the gaming industry for decades. This desire to drive innovation and performance continues

Team Liquid, one of the world’s most successful esports organisations, is proud to work alongside Dell Technologies to open its newest Alienware Training Facility in Utrecht (AWTF EU), the vibrant university city and booming tech hub of the Netherlands. The facility is a monument to Team Liquid’s founding in Utrecht

At this year’s PAX Australia in Melbourne Alienware presented a variety of sleek and eye catching products this year at their booth that have definitely caught my eyes and ears. Among this plethora of amazing products that were on display I’ve managed to breakdown my favorite products and their specs

Dell and Alienware arrive at the 11th annual Gamescom trade fair with new tech to satisfy the needs of die-hard gamers and newbies alike – laptops, desktops, monitors, headsets, keyboards, mice – a complete gaming ecosystem shaped by tenacity and relentless innovation. “For decades, Dell and Alienware have been trailblazers